Sustainability Indicators for Small Tourism Enterprises – An Exploratory Perspective

Despite the numerical dominance of small tourism enterprises (STEs) in many destinations, little is known about their role in helping destinations progress towards sustainability objectives. The a priori assumption is that, by being small and locally owned, these enterprises automatically contribute to sustainable tourism development. This paper argues that to test this assumption, relevant indicators of sustainability (ISTs) should be developed. In contrast to destination and community ISTs, which are often stakeholder driven, the indicators developed here take an unconventional but not unprecedented approach, drawing on published frameworks and peer-reviewed case studies. The methodology of this approach has been made explicit so that potential users and researchers can assess its value and build upon it. A list of indicators that emerge from the process, covering the four broad sustainability dimensions, is given, which can be used in assessing the STE's progress towards a destination's long-term sustainability goals.