A Reinforcer to Become a Foodpreneur Through Cloud Kitchen: Sustainable Technology-Driven Business Model During Pandemic

As everyone enjoys food, whether it be as a result of a favourite grandma’s recipe from their youth, spending time in the kitchen at home or an addiction that has made them famous on social media, it is often about making a product in your own home kitchen. Running a food truck business and creating a community garden are also examples that fall under the umbrella. The possibilities are endless and the opportunities for creativity are great. The world we live in today is digital; thus, technology is unavoidable. According to a Statista survey, 59.5 per cent of people worldwide utilised the Internet daily as of January 2021. Mobile is the sixth finger of the human body, and 4.32 billion people, or 92.6% of those online, used it (Statista, 2021). Most people enjoy placing meal orders online. The majority of restaurants operated and survived the COVID pandemic by providing online delivery to their customers, demonstrating that they had already switched to a cloud kitchen strategy. The cloud kitchens are the most recent development in the online food delivery industry. The present study involved to study the technology-driven cloud kitchen and intention to become foodpreneur among the students who are the pillars of the world. The findings of the study indicated that people are more likely to become foodpreneurs and intend to adopt the technology-driven cloud kitchen business model as it is apt to attract more customers due to its cost-effectiveness, low investment and suitability for pandemic situations.