Knowledge Creation and Knowledge Sharing on the Virtual Conference: a Case Study of Disruptive Innovation Festival

Despite its growing popularity, relatively little is currently known about usefulness of virtual conferences, what counts as successful participation, or how webinar sessions might best be shaped to support scholars` and other participants learning and knowledge sharing. The present study aims to address this gap in existing knowledge by examining data gathered from a web conference hosted by the Disruptive Innovation Festival (DIF). We ask what constitutes webinar participation, what counts as successful and unsuccessful participation, and how the format might be refined in order to maximize successful participation in future online events. Furthermore, the research explores knowledge sharing behavior during the online event with the goal to identify knowledge creation mechanisms. The present study employs case study method, combining content analysis of participant contributions with the analysis of questionnaire data gathered from participants.