Evaluation of the Decoration Styles of Commercial Space at Cruises

Commercial space in cruises as the main place for tourists to consume can directly influence the tourism and consuming experiences. We need to consider how to improve the commercial space in cruises effectively, and how to meet the living needs of tourists. This study selects the Apple Store at Celebrity Summit with a strong sense of technology, Clothing Store at Disney Fantasy, the interactive commercial space, and Lego Store at AIDA Prima, the thematic chain store as cases that utilize eye tracking technology and Internet Semantics Analysis to analyse their decoration styles of commercial space in cruises from visitor's interest areas and points. Based on the evaluation, the study proposes relevant advice, which lay the foundation for the improvement of the spatial quality and visitors' perceptions of commercial space on cruises in the future.