Measuring Supply Chain Performance for Khanh Hoa Sanest Soft Drink Joint Stock Company: An Application of the Supply Chain Operations Reference (SCOR) Model

As Khanh Hoa Sanest Soft Drink Joint Stock Company attempts to satisfy consumer requirements and maintain market share in the salangane nest industry, it is important to monitor the efficiency of its supply chain (SC). This paper identified metrics to evaluate the firm's SC performance, using secondary data from firm records, primary data from a survey of 200 sales agents, and the Supply Chain Operations Reference (SCOR) model. Production records revealed a manufacturing lead time of 11 days and a production time of 24 h plus 7 days for refrigeration and observation. Order fulfillment delivery times ranged from 13 to 16 days. About 86.0 percent of customers rated the product as good or very good, and 60.5 percent claimed benefits from consuming the product. SC management costs of goods sold were 75.27% of total costs, while production cost was 41.99% of total costs. Total assets increased 16.6% from 2019 to 2021, but profits declined by 32.9% for the same period, while return on assets fell 42.4%. To maintain a competitive advantage, the company should apply information technology to improve SC performance. The results showed that the SCOR model is appropriate for evaluating the performance of this firm and similar business enterprises.