Social Media Platform for Digital Marketing

The objective of this article is to evaluate digital media platforms for the use of digital marketing in a computer products company using the CRITIC-GRA-3N method. Research of quantitative nature and descriptive nature evaluated different social media platforms in the light of three criteria to define which would be the best for implementing digital marketing strategies in the company under study. The results suggest that Facebook is the best alternative since it outperformed the others analyzed. With the information collected, it was possible to establish relevant reflections that bring theoretical and managerial implications regarding the theme addressed, assisting organizations in the decision-making process to choose alternatives for implementing strategies that improve their performance in the market they operate.