B4B.World Demo: Influencer Marketing Cross-Chain Platform.
ICDCS(2023)
Abstract
This demo addresses the challenges of creating influencer marketing campaigns, including difficulties in measuring campaign performance and payment risks. Blockchain technology can provide a solution by offering reliable influencer profile generation, transparent reputation models, and template escrow payments. However, communication and processing of payments across ecosystems remain a challenge for Web3 projects. The paper presents B4B.World, an influencer marketing platform that utilizes cross-chain smart contract calls and supports payments in multiple blockchains. The platform offers reputation-based rewards for influencers and allows advertisers to make campaigns using crypto assets or project-based NFTs. B4B.World is the winner both The Illuminate/22 Hack by Moonbeam and BNB Chain Hackathon 23 in Georgia and utilizes the Axelar platform for cross-chain interaction.
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Key words
Marketing,Blockchain,Smart contract,Real-world deployment
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