Genshin Impact Banner Sales Revenue Analysis

Genshin Impact, the 3rd highest-grossing mobile game globally, is an action role-playing game by Mihoyo that was launched in 2020. The game has won multiple game awards for consecutive two years. This paper is an analysis of the banner revenue in the Adventure Role-playing video game Genshin Impact in classifying which banners are successful and analyzing the different factors that result in a successful banner. This is done with a dataset of the game's banners and their features taken from Kaggle. The data is then cleaned along with an addition of other features. The banner features we analyzed are the revenue of the banner, the gender of the featured character, whether it is a rerun, a double banner, and the length of banner days. Our exploratory data analysis has shown that double banners, all female characters, and reruns are features that generated the most revenue. The results of our research have shown that banner features do impact the revenue generated but other features that were not included in our analysis such as character design, pre-marketing of the characters, and player loyalty may also play a part.