Proposed Avatar Model for Sustainable Smart Tourism Growth: Systematic Literature Review

The development of avatars can significantly impact the sustainable growth of smart tourism. Avatars, virtual representations of individuals, can enhance the tourism experience by providing personalized and immersive. This article uses the systematic literature review (SLR) method to investigate the avatar model development and sustainable smart tourism growth topics. This study aims to identify and analyze the main factors of avatar development and whether the proposed model of the avatar is suitable to support sustainable smart tourism. Two research questions (RQ) were determined and converted into the search term. This study's research results in 30 articles as references. The result of this study is the six main factors of avatar development and a proposed Avatar Model, which can be a reference for the stakeholders (game developer, visual designer, animator, tourism business owner, etc.) to improve their service to users/tourists. The limitations of this study are the database range and keyword search usage. Theoretical implication for academics is in sustainable smart tourism and avatar development areas. The future work is research can be conducted in empiric method with the respondent is Gen Z directly, and also how the stakeholders can easily adopt the proposed avatar model.