Digital exclusion and relative digital deprivation: Exploring factors and moderators of internet non-use in the UK

This paper investigates internet non-use in the UK. We apply Resource and Appropriation Theory (RAT), identifying main factors associated with internet non-use in the UK: (1) older age, (2) lower socio-economic classification, (3) disability, (4) less education/qualifications, and (5) lower housing tenure. We extend RAT by exploring magnifying effects of disadvantages, particularly, moderating effects of gender, housing tenure, urban/ rural, North/South divide, and ethnicity. Internet non-users tend to be in lower-paid jobs, which impacts productivity even more during than before Covid, closing the loop of the RAT vicious circle. A thread runs through the results on the importance of attitudes and motivation. Accordingly, we recommend interventions based on Relative Digital Deprivation Theory. Once an individual understands that they suffer digital inequality, they are more likely to change attitudes and behavior to reduce inequality. If encouraged by family and friends, they may then view internet non-use as fixable and worth fixing, potentially becoming internet users.