This Time With Feeling: In-Play Sports Betting as a Vehicle for Emotion Regulation

Objective: The purpose of this research was to assess factors (i.e., emotion regulation, impulsivity) that motivate in-play sports betting. Specifically, we examined whether individuals report increased excitement after placing an in-play bet and whether trait negative and positive urgency moderate the effect of emotion regulation motives on in-play betting frequency. Method: Three cross-sectional studies were conducted, each following a major sporting event: Superbowl LVI (56) (Study 1), March Madness Final (Study 2), and Union of European Football Associations Champions League Final (Study 3). Participants were U.S. (N-Study 1 = 111; N-Study 2 = 121) and U.K. (N-Study 3 = 239) residents who reported placing at least one in-play bet during the respective sporting events. Participants completed self-report measures of excitement, emotion regulation motives, in-play betting frequency, problem gambling, and trait affective impulsivity. Data from the three studies were pooled to conduct an integrative data analysis (IDA). Results: Participants reported increased excitement after placing an in-play bet (p < .001). In bivariate analyses, greater emotion regulation motives were associated with greater in-play betting frequency (p < .05). In moderation analyses, emotion regulation motives interacted with trait negative (p < .001) and positive urgency (p < .001) to predict in-play betting frequency, such that the bivariate effects were amplified among those higher (relative to lower) in trait affective impulsivity. Conclusions: In-play sports betting is an exciting activity that people who gamble may engage in to regulate their emotions. These effects are amplified in those with high trait affective impulsivity. Responsible gambling tools such as mandatory play breaks may discourage the continuation of impulsive betting episodes. Public Health Significance Statement This research indicates that individuals with a trait tendency to behave impulsively when experiencing intense emotions are more likely to place in-play bets. Results highlight affective impulsivity as a risk factor for engaging in a potentially risky form of sports betting. Findings are strengthened by the use of a novel research design wherein measures were taken closely following three specific major sporting events in samples of individuals who endorsed in-play betting on these events.