Business of involution: self-study rooms and work culture in China

Discussions of involution - a culture of overwork in China - have grown especially rife on the Chinese Internet, reinforced by a dismal outlook on employment. Translated from an academic term 'involution,' 'neijuan' references a contemporary structure of alienation experienced primarily by college students: a sense of being entrapped in a society without opportunities, yet having to endure an endless series of stressful competitions to carve a respectable life. Drawing from fieldwork and interviews, this paper examines the culture of involution through self-study rooms, places where people pay to study. Rapidly expanding in number since 2019, self-study rooms have become a popular tool used by youths to cope with involution. Modulating attentional capacities through design, these rooms assure users that they could study better, and excel in competitive exams and certification processes to find progression in life trajectories. However, in doing so, self-study rooms also normalize an alienated learning and work culture in China, framing the attentional discomfort of forced learning as gain, and the privacy of self-study rooms as forms of individualistic therapy. Users learn not only to push their bodies within these rooms, they also use it to weep privately, expelling pressures to return to 'gainful' behavior.