ContAR: augmented reality as a support for visual representation in the art of storytelling

Social practices in the digital era have linked the concept of visual culture to the consumption of experiences based on the use of technological devices. Younger audiences, such as the Alpha generation, experience the world through screens, thus transforming the visual representations and the production of meaning generated when performing any activity. In this sense, the objective of this research is the development of an augmented reality application that allows this generation to approach the cultural tradition of oral storytelling through the visual support of different objects representative of oral tales. To carry out this research, a methodo- logy is proposed that combines two methodological processes based on the system development life cycle and Human-Computer Interaction to develop the different phases of the process -definition, design, development, and evaluation-. For the evaluation phase, a data collection technique is proposed with a qualitative ap- proach based on the Focus Group. The article concludes that the creation of appli- cations or technological tools as visual support for the development of traditional cultural practices encourages the interest and creativity of younger audiences as they adapt to the consumption needs that this generation presents.