Culture and the assumptions about appearance and reality: a scientometric look at a century of research.

We identified impactful publications, summarized major intellectual movements, and identified five thematic clusters ("Perception of Counseling Services", "Appearance and Reality in Sociocultural Evolution," "Cultural Heritage and Identity," "Media and Culture," and "Cultural Identity"), all with theoretical and pragmatic implications which we discuss. A deeper look at these clusters reveals new empirical questions and promising directions for future research.