Mining the metaphor of market driving to propel productive research

Industrial Marketing Management(2023)

Cited 2|Views1
No score
Abstract
This paper introduces a series of questions inspired by diverse aspects of the market driving metaphor. In each, it highlights some relevant research already conducted, and suggests some as yet untapped opportunities.
More
Translated text
Key words
research,market,metaphor,driving,mining
AI Read Science
Must-Reading Tree
Example
Generate MRT to find the research sequence of this paper
Chat Paper
Summary is being generated by the instructions you defined