Social media’s impact on a patient’s choice of reproductive endocrinology and infertility provider or clinic – a survey based study

Social media (SM) use is prevalent among reproductive-aged patients. In a cross-sectional survey study in three US fertility practices 79.9% of respondents felt SM could provide a benefit to the infertility patient experience(1); however, this study did not assess whether patients utilized SM to select a fertility practice or provider. Studies have demonstrated that patients utilize SM when choosing their provider (2,3). Given the lack of corresponding data within the field of REI we sought to explore this knowledge gap.