Research on Hybrid Recommendation Model for Personalized Recommendation Scenarios

One of the five types of Internet information service recommendation technologies is the personalized recommendation algorithm, and knowledge graphs are frequently used in these algorithms. RippleNet is a personalized recommendation model based on knowledge graphs, but it is susceptible to localization issues in user portrait updating. In this study, we propose NRH (Node2vec-side and RippleNet Hybrid Model), a hybrid recommendation model based on RippleNet that uses Node2vec-side for item portrait modeling and explores potential association relationships of items; the user portrait is split into two parts, namely, a static history portrait and a dynamic preference portrait; the NRH model adopts a hybrid recommendation approach based on collaborative filtering and a knowledge graph to obtain the user's preferences on three publicly accessible datasets; and comparison experiments with the mainstream model are lastly carried out. The AUC and ACC increased, respectively, by 0.9% to 29.5% and 1.6% to 31.4% in the MovieLens-1M dataset, by 1.5% to 17.1% and 4.4% to 18.7% in the Book-Crossing dataset, and by 0.8% to 27.9% and 2.9% to 24.1% in the Last.FM dataset. The RippleNet model was used for comparison experiments comparing suggestion diversity. According to the experimental findings, the NRH model performs better in accuracy and variety than the popular customized knowledge graph recommendation algorithms now in use.