Modelling risk perception using a dynamic hybrid choice model and brain-imaging data: An application to virtual reality cycling
Transportation Research Part C: Emerging Technologies(2021)
Abstract
•Joint use of electroencephalography (EEG) and virtual reality in the cycling context.•Developed hybrid choice model using dynamic data in virtual reality.•Demonstrated potential of the employment of neural data (alpha wave) in a hybrid model framework as an indicator of risk.
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Key words
Cycling,Virtual reality,EEG,Hybrid choice model
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