Privacy Perceptions and Behaviors of Google Personal Account Holders in Saudi Arabia
CoRR(2023)
摘要
While privacy perceptions and behaviors have been investigated in Western
societies, little is known about these issues in non-Western societies. To
bridge this gap, we interviewed 30 Google personal account holders in Saudi
Arabia about their privacy perceptions (awareness, attitudes, preferences, and
concerns) regarding the activity data that Google saves about them, as well as
any steps they take to control Google's collection or use of this data. Our
study focuses on Google's Activity Controls, which enable users to control
whether, and how, Google saves their Web App Activity, Location History, and
YouTube History. Our results show that although most participants have some
level of awareness about Google's data practices and the Activity Controls,
many have only vague awareness, and the majority have not used the available
controls. When participants viewed their saved activity data, many were
surprised by what had been saved. While many participants find Google's use of
their data to improve the services provided to them acceptable, the majority
find the use of their data for ad purposes unacceptable. We observe that our
Saudi participants exhibit similar trends and patterns in privacy awareness,
attitudes, preferences, concerns, and behaviors to what has been found in
studies in the US. However, our study is not a replication of any of the US
studies, and further research is needed to directly compare US and Saudi
participants. Our results emphasize the need for: 1) improved techniques to
inform users about privacy settings during account sign-up, to remind users
about their settings, and to raise awareness about privacy settings; 2)
improved privacy setting interfaces to reduce the costs that deter many users
from changing the settings; and 3) further research to explore privacy concerns
in non-Western cultures.
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关键词
google personal account holders,privacy,arabia
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