Communication strategies to promote vaccination behaviours in sub-Saharan Africa

Rebecca L. West, Nisa Hurst,Sunny Sharma, Beverley Henry, Shannon Vitale-Rogers, William Mutahi, Frances Salt, Cassie Gardner, Gareth Turley,Nnamdi Ezeanochie, Jason Betik, Sofia Panagiotakopoulou, Janice April,Samantha R. Paige

BMC Global and Public Health（2023）

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摘要

Effective public health communication is needed to increase COVID-19 vaccination uptake in sub-Saharan Africa. We present six best practices: (1) use of collective action/altruism, (2) use of relatable language, (3) tailoring messages, (4) use of gain-framed messages, (5) use of trusted messengers and (6) use of research to test messages.

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关键词

vaccination behaviours,communication,africa,strategies,sub-saharan

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