The Impact of Computer Graphics on the Popularity of a Social Media Account

The development of modern information technologies has contributed to the emergence of new trends in communication between people. Computer graphics have provoked the rapid promotion of content on social media. The article highlights the types of computer graphics and highlights digital products. The authors analyzed the use of social media such as Facebook and Instagram. The author's method of content analysis is proposed and as a result 5 important factors influencing the popularity of publications are identified: the form of digital content, content perception, color scheme and type of digital content. Content with the use of computer graphics predominates in Facebook, this is due to the implementation of game content. The types of metrics used to measure the effectiveness of Facebook and Instagram at different sales funnel stages are considered. The authors developed a formula for measuring the impact of computer graphics on the popularity of the account in social media (the level of attractiveness of the publication) and proposed a model of success of the account in social media through the use of high-quality digital content.