Personalized clothing recommendation fusing the 4-season color system and users’ biological characteristics

In clothing e-commerce, the challenge of optimally recommending clothing that suits a user’s unique characteristics remains a pressing issue. Many platforms simply recommend best-selling or popular clothing, without taking into account important attributes like user’s face color, pupil color, face shape, age, etc. To solve this problem, this paper proposes a personalized clothing recommendation algorithm that incorporates the established 4-Season Color System and user-specific biological characteristics. Firstly, the attributes and colors of clothing are classified by Fnet network, that can learn disjoint label combinations and mitigate the issue of excessive labels. Secondly, on the basis of the 4-Season Color System, the user’s face color model is trained by combined MobileNetV3_DTL, which ensures the model’s generalization and improves the training speed. Thirdly, user’s face shape and age are divided into different categories by an Inception network. Finally, according to the users’ face color, age, face shape and other information, personalized clothing is recommended in a coarse-to-fine manner. Experiments on five datasets demonstrate that the algorithm proposed in this paper achieves state-of-the-art results.