Multimodal Counterfactual Learning Network for Multimedia-based Recommendation

Multimedia-based recommendation (MMRec) utilizes multimodal content (images, textual descriptions, etc.) as auxiliary information on historical interactions to determine user preferences. Most MM-Rec approaches predict user interests by exploiting a large amount of multimodal contents of user-interacted items, ignoring the potential effect of multimodal content of user-uninteracted items. As a matter of fact, there is a small portion of user preference-irrelevant features in the multimodal content of user-interacted items, which may be a kind of spurious correlation with user preferences, thereby degrading the recommendation performance. In this work, we argue that the multimodal content of user-uninteracted items can be further exploited to identify and eliminate the user preferenceirrelevant portion inside user-interacted multimodal content, for example by counterfactual inference of causal theory. Going beyond multimodal user preference modeling only using interacted items, we propose a novel model called Multimodal Counterfactual Learning Network (MCLN), in which user-uninteracted items' multimodal content is additionally exploited to further purify the representation of user preference-relevant multimodal content that better matches the user's interests, yielding state-of-the-art performance. Extensive experiments are conducted to validate the effectiveness and rationality of MCLN. We release the complete codes of MCLN at https://github.com/hfutmars/MCLN.