Transcreation matters: A learner centric participatory approach for adapting cancer prevention messages for Latinos

Cathy D. Meade,Nathanael B. Stanley,Mariana Arevalo,Dinorah Martinez Tyson,Enmanuel A. Chavarria,Claudia X. Aguado Loi,Marlene Rivera,Liliana Gutierrez,Rania Abdulla,Shannon M. Christy,Clement K. Gwede

Patient Education and Counseling（2023）

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摘要

•Transcreation is a learner centric communication approach that integrates cultural nuances as knowledge into interventions.•Expanding the reach of evidence-based cancer screening messages for Latinos is an important step to advance health equity.•Participatory techniques help identify and incorporate people’s everyday realities and personify the transcreation approach.

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