Alcohol Social Media Marketing in Hong Kong: A Content Analysis of Facebook Posts.

Rufina H W Chan, Tak Yin Wong,Dong Dong,Jean H Kim

The Journal of adolescent health : official publication of the Society for Adolescent Medicine（2023）

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摘要

Alcohol SMM has been increasingly promoting social norms that encourage heavy drinking in young people. Future policy discussions in this emerging alcohol market region should consider regulation of alcohol SMM.

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Alcohol,Marketing,Qualitative research,Social media,China

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