Comparison of Social Media Content on Hidradenitis Suppurativa: A Cross-Sectional Study.

Research has shown that patients may turn to social media seeking information regarding diagnosis and treatment. This study analyses and compares content related to Hidradenitis Suppurativa (HS) using the 'hashtag' tool across three of the most popular social media platforms to determine the information that patients are exposed to online. Our findings suggest that patients are more likely to use social media platforms to raise awareness of HS compared to Dermatologists and Patient Support Groups. This study also highlights how there is a lack of education-related content across all three social media platforms as a whole. Further research to explore social media trends across a range of dermatological conditions can help guide targeted education campaigns in the future.