Intention to vaccinate against COVID-19 and potential outreach strategies for a residential research university in Northeastern Ohio.

Universities seeking to raise campus vaccination rates should concentrate limited resources on the largest populations with the most opportunity to vaccinate. In this study, newer students, with conservative political views, represented a population of opportunity. Their formative beliefs may be influenced by messaging and in collaboration with students' personal physician and/or friend groups. A theory-based approach leads to focused efforts for safer campuses and resumption/continuation of face-to-face interactions for students, faculty, and staff.