Barriers to continuance use of cloud computing: Evidence from two case studies

•Key to unlocking the full innovation potential of cloud sourcing & cloud computing with our groundbreaking study.•Cloud sourcing benefits are challenging to reap continuously.•Two case studies identify new barriers: lack of objectives/strategies, and communication with cloud vendor.•Overcoming management process barriers guides strategic cloud computing enables cloud-related digital innovation.•Study extends TOE framework to include management process barriers (TOMPE).