Who applies for energy grants?

Most domestic energy retrofit policies in the UK are designed to incentivise economically rational consumers. Logically, this should mean that applicants to domestic energy incentives are those who can financially benefit the most from these subsidies. Here, we test this logic by asking the question ‘what types of households apply for domestic energy incentives in the UK?’. To answer this question, we systematically assess the characteristics of households who apply for incentives and develop a GB neighbourhood level household typology bringing together data sets on domestic energy incentives and household geo-demographics.