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Getting users out of the loop: Key factors to surpass the messy middle point

Eliza Nichifor,Gabriel Brătucu,Ioana Bianca Chiţu,Ovidiu Mircea Ţierean,Adriana Veronica Litră,Alexandra Zamfirache,Daniela Roxana Vuţă

Electronic Commerce Research and Applications（2023）

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Abstract
•The consumer journey is non-linear and messy middle point-based.•Retailers should approach multi-perspective actions for a good user experience.•Online stores may get users out of the loop easier with the TEAM model.•Professional must consider technology, experience, accessibility, and marketing for a non-interrupted experience.
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loop,users,middle,key factors
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