Examining the automaticity and symmetry of sound-shape correspondences.

The congruency effect was more pronounced in the IAT than in the speeded classification task; in addition, a bin analysis of RTs revealed that the congruency effect took time to develop. These findings suggest that the sound-shape correspondences were not completely automatic. The magnitude and onset of visual and auditory congruency effects were comparable, suggesting that the crossmodal modulations were symmetrical. Taken together, the sound-shape correspondences appeared not to be completely automatic, but their modulation was bidirectionally symmetrical once it occurred.