Potentials and effects of future rural tourism development in the republic of serbia

Today, more than ever, tourism activities in the natural environment have become a need and wish of tourists. The Republic of Serbia has rural areas with well-preserved nature which consists of many attractive and representative elements. However, Serbia does not have a long tradition of rural tourism. The aim of this paper is to underline the potentials, limiting factors and future development effects and opportunities of rural tourism in Serbia. The methods used in processing the data collected from primary sources are correlation analysis and descriptive statistics. The general conclusion of the research is that this form of tourism, with the adequate valorization of available potentials and management of present constraints, can become a very important factor of tourism and economic development of the country.