(In)visible agents in regional development: Active individuals and their networks as a driver of regional product labelling initiatives

Support for regional production along with its certification and labelling can be understood more broadly as regional development initiatives. Accordingly, the declared objectives of many certifica-tion schemes include environmental, economic, social, and cultural aspects. However, to bring benefits for the region, a certification scheme must be used efficiently. Key actor interviews combined with an assess-ment of the activities of thirty Czech certification schemes, all members of the Association of Regional Brands, helped us identify positive and negative factors affecting the initiatives' success and potential for enhancing regional development. In line with current institutional approaches to regional development, the engagement and creativity of actors as well as creating networks, which help them overcome various constraints, were found to be essential.