Towards Sustainability in Corporate Social Responsibility

From being philanthropic to corporate social responsibility (CSR) reporting, the reflections on how organisations manage CSR have changed. Forces of change such as globalisation, innovation, and education have contributed to the evolution of CSR over the years. CSR also creates an avenue for social dimensions and social impact. The increasing demand from society for organisations to be more responsible towards the environment and the society has pushed CSR to play a crucial role in ensuring the success and failure of an organisation’s social performance. The government and international agenda of the Sustainable Development Goals has added advantages to the pursuit of CSR. This chapter looks at the evolution of CSR to fulfil its need to legitimise its existence within the society and industries in Malaysia. The discussion also highlights the future of CSR towards achieving sustainability, including developing CSR education. It is believed that partnership between industries and academic institutions will ensure CSR sustainability for future generations’ betterment.