Design or Redesign Business Models' Innovation in the Digital Transformation Context

Organizations face the challenge of determining how they should shape and implement innovations driven by Digital Transformation. They face dilemmas about which innovations and changes are needed or put in place before designing or redesigning their business models. Previous research has helped advance the understanding of the digital transformation journey and the development of new business models based on emerging technologies. However, little research studied the key factors that affect an organization's ability to redesign or design business model innovations. This research investigates the key factors contributing to the design of business model innovations in digital transformation. Therefore, this paper presents a theoretical framework of the main factors related to business model innovation design to theoretically fill this research gap. Transformational maturity, resulting from the organization's dynamic capabilities and digital competencies, and corporate culture, seems to contribute to changes in business processes and models. We present research proposals and a framework to help research and practice consider the main factors related to potential business model design according to the level of transformational maturity and the intensity of interpreneurial culture.