THE INFLUENCE OF MARKETING STRATEGY ON IMPROVING THE METHODS OF FORMATION OF THE MARKETING POTENTIAL OF THE REGION

The author’s vision of the definition of the concept of marketing potential of the region is given in the article. The scheme of interaction between the elements of the marketing environment of the region and the components of the marketing of the region is represented. The interaction of marketing strategy and marketing potential of the region is considered. The influence of marketing strategy on the formation of the marketing potential of the region has been shown.