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The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Kiwoong Yoo,Roman Welden,Kelly Hewett,Michael Haenlein

Journal of Retailing（2023）

Cited 27|Views0
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Abstract
•A new conceptualization of the metaverse that contains four distinct dimensions.•The authors introduce the concept of transitory metaverses.•Review of the current state of research on topics related to the metaverse.•27 future research directions identified in the evolving world of the metaverse.
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Key words
retailing,merchants,meta,research agenda
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