Investigating the Impact of Interpretive Signs at Neighborhood Natural Areas

Designing interpretive signs for community natural areas is often an expensive endeavor, sometimes requiring the largest portion of an already small budget, but what do we know about the impact of these signs? How do visitors to neighborhood natural areas interact with and use the signs? This multiple-method study investigated how visitors interacted with interpretive signs in two neighborhood natural areas in a mid-sized urban area. Results of this study indicate that a majority of natural area visitors were repeat visitors; however, when tested, first-time visitors scored higher on a knowledge assessment of information presented on the interpretive signs than repeat. Similarly, visitors’ appreciation for the signs varied whether they were running, biking, or walking. This insight may be helpful as natural areas invest in interpretive signage during a time of tight budgets.