Local Plant and Insect Conservation Evaluated with Organizational Identity Theory

With a range of programs focused on local plant and insect conservation, the Cincinnati Zoo & Botanical Garden works with partners and our communities to restore landscapes and thriving ecosystems for wildlife and people. We used organizational identity theory (OIT) to evaluate the current strategies and practices of five programs and determine opportunities for adaptation to better achieve our organizational conservation goals. Case studies ranged from habitat restoration of wetlands and gardens to community engagement to encourage individual gardeners and the reintroduction of endangered plants and insects. We present program characteristics and how collaborative partnerships facilitate opportunities for zoos to lead the conservation of local flora and fauna. The OIT framework reveals components critical to strategy implementation and best practices relevant to other zoos, aquariums, and botanical gardens when evaluating their collaborative conservation initiatives.