Assessing the Effect of Digital Social Media towards Face to Face Communication during Pandemic COVID-19 in Higher Educational Institutions

This paper will assess the effect of social media on face-to-face (F2F) communication among students in a higher education institution. Previous scholars found that social media is a platform to connect people, especially in the current pandemic COVID-19. However, another study has shown the negative effect of social media among university students because it hampers students' real-life experiences. A literature survey has been selected to explore the effect of social media on F2F communication among students in a higher education institution. This paper also highlights the significant role of social media in higher education institutions during the pandemic of Covid19. Keywords: F2F communication, social media, Social Networking Sites (SNS), technology eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under the responsibility of AMER (Association of Malaysian Environment-Behavior Researchers), ABRA (Association of Behavioral Researchers on Asians), and cE-Bs (Centre for Environment-Behavior Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.