The Underground for Value Platform

The paper discusses the challenges and architectural solutions applied in the Underground for Value (U4V) platform. The U4V platform has been released a year ago, but the corresponding project is still under development in close cooperation with the members of COST Action CA18110 “Underground Built Heritage as catalyser for Community Valorisation”. The U4V platform spreads information and facilitates access to the underground heritage. The main target user groups are: tourists, local businesses, and authorities. The U4V platform is developed as a fork and functional enhancement of the CycleAdvisor - a cloud platform that adopts the community-driven principle for creating personalized flexible services for tourists. The U4V platform provides an easy and cozy tool for packaging and promoting products and services of local SMEs and micro-businesses to tourists. It allows converting knowledge about local attractions (historical, cultural, archaeological, natural sites, and services) into attractive package offerings for the tourists, which leads to more active use of the local services by the tourists. It results in a win-win scenario for tourists and the local community. Also, the local authorities benefit by getting valuable statistics that help identify potential weaknesses of the local hospitality services.