An attempt to become an-Other critical scholar: Bridging as 'activist performativity'

This essay invites my colleagues in business schools to do their research differently by working with and for community/grassroots organisations. Based on my fieldwork experience at a free food store problematising food surplus and food waste in Aotearoa New Zealand, I offer 'activist performativity' as a scholarship modality that builds on critical praxis aligning activism, research and teaching for a socially just and sustainable society. I present my attempt to become an-Other critical scholar bridging multiple domains as a case of activist performativity with the hope of collectively transforming the alienating research practices at business schools as critical scholars.