Time-space-connections in online pro-environmental behavior choice

With increasing platform economy and use of mobile payment methods, the takeaway consumption as a rela-tively new consumption mode has led to a considerable amount of wasted resources and environmental pollu-tion. Previous research conclusions on green consumption behaviour still have not effectively addressed the problem of "attitude-behaviour" deviation in this new context. Based on the theory of empathy, this study construct a model of how environmental concern influence green consumption behaviour with consumer cognitive empathy and emotional empathy as mediating variables, and Time-Space-Connections (perceived control) as the moderator. This study chose delivery consumption as the research background and empirically tested the data collected from the questionnaire using a structural equation model. The results indicate that environmental concern can positively promote green consumption behaviour, and empathy is a key mechanism that affects green consumption decision-making. Promoting consumers' concern to the environment will effec-tively enhance their level of cognitive and emotional empathy towards the environment, thereby improving green consumption behaviour. In addition, perceived control significantly moderates the impact of environ-mental concern on empathy. The research results provide reliable suggestions for green consumption behaviour in the context of takeaway consumption.