Utilizing IoT Technological Innovation by Startup Businesses for Sustainable Smart Transportation in Developing Countries

This study reviews how IoT as an emerging and disruptive technology may be utilized to address the challenges of sustainable development in transportation system in developing countries. We conducted a qualitative sequential exploratory mixed method to take a deep dive into few leading smart transportation startups in Iran. We offer insights on how these firms acquired the know-how, how they engaged in the process of innovation to develop solutions that address unique challenges of developing countries. We framed the analysis on adoption of four technologies, Internet of Things, Artificial Intelligence, Cloud Computing, and Digital Twin for sustainable transportation.