Digital Readiness and Resilience of Digitally Servitized Firms: A Business Model Innovation Perspective

The paper aims to provide an overview of the state-of- the-art interplay between digital readiness (DR), business model innovation (BMI), and organizational resilience (OR), by analysing how digital technology-enabled BMI influences the achievement of OR at a different intensity of DR. A qualitative study was conducted on three digitally servitized manufacturers of different industries. Research findings demonstrate that a heterogenous DR’s intensity of the firms implies that different BMI’s components are affected, entailing the achievement of a distinct form of OR. The investigation serves as pilot study which deeps the link between BMI and OR at the light of the role played by digital technologies. The investment in factory-integrated level of DR innovates all BM’s components by increasing the possibility to reach a transformative OR.