我国农村体育消费市场振兴的逻辑理路与行动方略
Sports Culture Guide(2023)
Abstract
运用文献资料、实地调研和逻辑推理等方法,对我国农村体育消费市场的现状、振兴的逻辑理路进行研究,并提出行动方略.我国农村体育消费市场现状:整体规模不足、结构相对单一、区域差异明显、供需结构失衡.振兴的逻辑理路:满足农村居民体育文化需求,推动体育产业高质量发展,贯彻落实健康中国战略和全民健身战略.行动方略:精准把握职能定位,优化消费市场环境;构建消费市场供给体系,适应消费需求;完善公共体育服务,推进载体建设;依托体育产业助推乡村共同富裕,提升消费能力.
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Key words
sports economics,rural sports,consumption market,revitalization
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