Sprouts consumption: A correlational study between Brazilian consumers' perception, motivation to eat new products levels and food choice factors

Encouraging the consumption of natural foods with a high content of nutrients such as sprouts is a strategy that meets the nutritional guidelines of most countries. Considering that data on sprouts consumption in Brazil are scarce, the present study aimed to evaluate the perception of Brazilian participants about sprouts, correlating these data with the multidimensionality of food choice and motivations for novelties. The perception of 315 participants was evaluated, considering the Food Choice Questionnaire (FCQ), Motivation to Eat New Foods scale, and the projective technique of Word Association (WA). Based on FCQ data, participants were subdivided into two distinct clusters with specific profiles. All factors' scores related to food choice showed significantly higher scores in Group 2. Sensory appeal was their most relevant factor. Both groups were highly motivated to approach new foods. In the WA task, the most mentioned categories were associated with product, health, and environmental aspects. Practical applicationsThe evaluation of consumers' perceptions about sprouts demonstrated that the inclusion of sprouts as part of the diet is feasible and aligns with the demands and motivations of Brazilian participants. As a practical application, it is suggested that strategies be developed to promote the consumption of sprouts based on sensory and nutritional aspects, as well as their relationship with health and the environment.