Differentiating natures, connecting environments pragmatic sociology and the emergence of green justifications

As the environmental crisis gains pace, different strands of posthumanist theorizing have aimed to reshape the ecological conditions of human actions. This article examines ecological justifications in French pragmatic sociology, developed by Boltanski and Thevenot, situating it to discussions about materiality. The approach has proven useful for analyzing various controversies as it provides tools for examining how actors coordinate conflict situations and cope with uncertainty. However, previous studies have also raised questions about the applicability of pragmatic sociology in studying environmental problems. These discussions have revolved around the distinctiveness of 'green' justifications. In this article, we examine organic agriculture as a case of green critique that has brought ecology to the fore. Our analysis focuses on contestations about organic agriculture and the possibilities of novel green justifications to establish a 'green reality test'. By combining conceptual work on justifications and empirical analysis of organic agriculture, the study underlines the key task of critically differentiating a new form of worth as meaningfully different from established forms thereof. In so doing, it also contributes to topical discussions of developing social theoretical frameworks for addressing environmental issues.