Corporate entrepreneurship in banks: The role of technology self-efficacy and technology-based customer relationship management

In today’s hypercompetitive business landscapes, corporate entrepreneurship (CE) plays a critical role in organizational growth and success. While the impact of CE on firm performance is widely explored in the literature, little is known to date about the contingency factors that intervene in this relationship. The purpose of this paper is to build a contextualized knowledge base to further our understanding of the CE–performance association for a sample of 307 employees from the banking sector in Pakistan. Drawing on the resource-based view, we examine how two technology-related resources—technology-based customer relationship management (CRM) and technology self-efficacy—alter the relationship between CE initiatives and performance of banks. Our study was conducted in four-time spans to capture longitudinal effects and data were analyzed using structural equation modeling techniques. Findings indicate that technology-based CRM mediates, while technology self-efficacy moderates, the CE–performance relationship. We provide several theoretical and managerial implications and suggest fruitful avenues for further inquiry in the field.