Intensive mothering and informational habitus: Interplays in virtual communities

Objective: This study aimed to explore how virtual communities of mothers shape the informational habitus in the context of the intensive mothering ideology.Background: Mothers' involvement and dedication are perceived as essential to children's development. Some mothers join virtual communities for health information to ensure that they are doing the best for their child.Method: An online ethnography in three virtual communities of mothers was conducted, in addition to individual interviews with 16 mothers of young children (18 months and below).Results: Mothers use virtual communities for emotional and informational support. Experiential knowledge and referenced information are highly valuable. Furthermore, mothers are reflexive and choose what information they integrate based on their educational capital and their personal skills. Finally, choice appeared to be the practical operator of the informational habitus.Conclusion: Our results suggest that the sense of belonging developed in virtual communities shapes a new informational habitus based on the importance of being an informed mother.Implications: Mothers want to make the best possible decisions for their child's health. To do so, they deploy reflexive practices to process information. This suggests that other than their physicians, they also trust an important array of sources of information.